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Kutch White Desert Scenery

Product Studio.

Prototype workbench with technical sketches, components, and an evolving product model.
Product Studio

Building what we think should exist.

Sur builds products around problems we believe deserve better solutions.

We are particularly interested in foundational areas of human life where technology has changed rapidly, but the systems around it have not.

We don't want to build products simply because a market exists. We want to understand the underlying problem first, then ask what could be built if we weren't constrained by the way things work today.

Areas we're exploring
01

Education

How could learning work if intelligent technology could adapt continuously to the individual?

02

Health & Fitness

How could technology help people understand and manage their health more intelligently, continuously, and personally?

03

Employment

How might work, hiring, and the relationship between people and organizations change as technology advances and world changes?

04

Communication

What happens to communication when technology can understand, translate, generate, and mediate information at increasing levels of capability?

05

Societal Connection

How might technology help people build stronger relationships with their communities and institutions rather than becoming more isolated from them?

Where we are now

We're still exploring.

We're still exploring these problems and deciding where our first products should emerge.

As ideas develop into experiments and products, we'll document them here.

Have a problem worth exploring?

We're interested in problems that are difficult, consequential, and poorly served by existing technology.

If you're working on one, or have an idea you think we should investigate, we'd like to hear about it.